It all began in 1932.
Charles Danner opened the doors of Danner Shoe Mfg. Company in the old logging town of Chippewa Falls, Wis., with twelve employees to build affordable, handcrafted work boots. The U.S. was in the midst of the Great Depression, labor costs were about 30 cents per hour, and leather and other necessary raw materials were dirt cheap. The finished boots sold for less than $4 a pair.